“Objectified”: A documentary film by Gary Hustwit

Last week, just before the media controller was due, I watched “Objectified”. The film shows how design often starts from problems, not aesthetic. The Former president of Braun believes that there are too many unnecessary gadgets on the market. He firmly clarifies that good design should be honest and that we need to know what to do with an object by just looking at the form. The documentary continues by putting emphasis on the human and object relation. Industrial designer Karim Hashid explains how we are entering in a 3rd era of technology. Designer must design for change; create relationship with things, and focus on the natural human behavior. Environmental issues push designers to focus on sustainability. They need to re-design aspects of products put on the market, and be responsible/conscious about the afterwords.