Couple weeks ago I was at the MAD (Museum of Art and Design) and found myself enjoying the interactive screens on different floors. I was really impressed with this fresh way of using interactive displays to solve information design problems. Museums are getting better at drawing the audience in to find out more about there exhibits and this example puts interactive displays in the same space as the Apple i-phone interface.
When you enter, there are screens mapping every floor of the museum. What I enjoyed particularly is the touch screens in each room that give you a quick access to the highlights of the collection and even the entire catalog. Visitors can control the amount of information they are given and access much more details about the different objects. These easy-to-use screens facilitate and entertain the visitors, who have the impression to be part of the exhibition. The screens are pretty big and easy to use by touching with your hand or fingers. It allows you to navigate through different objects complementary to the exhibit. I observe that mainly the young adults and children are using the touch screens. But occasionally, the older museum fanatics were really curious to try the new devices. The program is really straight forward and easy to follow. The transactions between images and menu are quick, almost instantaneous. This new technology allows its users to interact with the objects. It also builds a new relationship between the visitors and the museum environment.
Directional totem in the museum's lobby, part of the program of dynamic media created by Lisa Strausfeld and team. Lisa Strausfeld Featured in Fast Company’s 2009 Masters of Design
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